RURAL MANAGEMENT

Marketing and Economy Interlinkages: View of Rural India

Marketing activities are the only way of quantification of the flow of physical elements within an economy. It is the one and only one basis of value addition within an economy and thus promotes the economic growth. The emergence of market and the marketing activities can take the lead of comparative advantage and can make possible the development of an economy in isolation and overall world development in integration. This paper tries to explore this interrelationship between the marketing activities of the organizations and the economic magnification of a nation in the light of the rural marketing activities of the organizations within Indian geographical territory. The study, on the one side, reveals the pace of economic progress of the rural counterpart of India after independence and simultaneously gives a focus on the marketing performance of some business organizations (from FMCG to consumer durables and services). Ultimately in the present study an attempt has been made to find out the direction of their relationship. The study has tried to explore whether the marketing activities of the organization really empowered the rural independent Indian or not. The study ultimately suggests that up-to-the-mark marketing activities are the prerequisite for a high level of economic activity. It suggests that the customer is the only foundation of any business unit; it is the customer that alone posses the right to create employment; and considering the society’s norms the organizations have to take the responsibility to make the people capable so that they can supply wealth-producing resources to the organizations and at the same time can give the return to those units.

HUMAN RESOURCE MANAGEMENT

Employees' Engagement Practices In Spinning MIlls- An Empirical Study

 In business, the value of HR function has its impact on higher productivity, enhanced quality, better customer service, good industrial relations and lower cost which are having influence on the profitability of an organizations. Effective HR practices would play important role in achieving all the above said factors. In the present day, HR is viewed as an investment that can lead to further gains. So there is a need to align the human resource practices in such a way to insist on engagement by workers. Such practices can shape the mind of the workers emotionally, which is important fundamentally to drive bottom line success in a company. Hence, the present study focuses on how the employees in spinning mills perceived the factors that have influence on engagement practices.
 

A Study On The Job Satisfaction Of The Employees of Fireworks Industries

The happier people are within their job, the more satisfied they are said to be. Job satisfaction is not the same as motivation, although it is clearly linked. Job design aims to enhance job satisfaction and performance, methods include job rotation, job enlargement and job enrichment. Other influences on satisfaction include the management style and culture, employee involvement, incentives, empowerment and autonomous work groups. Job satisfaction is a very important attribute which is frequently measured by organizations. The most common way of measurement is the use of rating scales where employees report their reactions to their jobs. Questions relate to rate of pay, work responsibilities, variety of tasks, promotional opportunities the work itself and co-workers. In this regard, an attempt was made to study the job satisfaction of the workers of fireworks factories in Virudhunagar district. Three statistical tools were applied to study the level of job satisfaction of the workers. Findings show that job characteristics such as safety and welfare measures, incentives, promotional opportunity, task clarity and significance, transport facilities and skills utilization, as well as organizational characteristics such as commitment and relationship with supervisors and co-workers, have significant effects on job satisfaction. These job characteristics can be carefully managed to enhance job satisfaction. It has also been found that there is no significant relationship between income and overall job satisfaction of the respondents and there is no significant relationship between working conditions and overall job satisfaction of the respondents and the employees have medium level of satisfaction on their job.
 

Dr.V.Madasamy
Head
Department of Commerce(CA)(SF)
ANJA College
Sivakasi,Tamil Nadu

TECHNOLOGY AND OPERATIONS MANAGEMENT

ERP Systems For Effective Management

Over the past few years, integrated enterprise resource planning (ERP) applications have brought a new way of delivering operation information. The advantages of these changes have transformed many organizations, which improved financial visibility, streamlined supply chain processes, and minimized human resource (HR) processes and overhead.

pjpremkumar@gmail.com