Home      Advertise      Query/Feedback      Our Team      Indian Journal of Marketing       Indian Journal of Finance
 Volume 3 • Number 3 • March 2010

KNOWLEDGE MANAGEMENT

Knowledge Management : For New Times With New Technologies

Knowledge Management (KM) comprises of a range of practices used in an organisation to identify, create, represent, distribute and enable adoption of insights and experiences. Such insights and experiences comprise of knowledge, either embodied in individuals or embedded in organizational processes or practices. An established discipline since 1995, KM includes courses taught in the fields of business administration, information systems, management, and library and information sciences. More recently, other fields, to include those focused on information and media, computer science, public health, and public policy, have also started contributing to KM research. Many large companies and non-profit organisations have resources dedicated to internal KM efforts, often as a part of their 'Business Strategy', 'Information Technology', or 'Human Resource Management' departments. Several consulting companies also exist that provide strategy and advice regarding KM to these organisations.KM efforts typically focus on organisational objectives such as improved performance, competitive advantage, innovation, the sharing of lessons learned, and continuous improvement of the organisation. KM efforts overlap with Organisational Learning, and may be distinguished from it by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging the exchange of knowledge. KM efforts can help individuals and groups to share valuable organizational insights, to reduce redundant work, to avoid reinventing the wheel per se, to reduce training time for new employees, to retain intellectual capital as employees’ turnover in an organisation, and to adapt to changing environments and markets.
 

Ankur Jauhari
Faculty
Department of Management Studies
Institute of Management Studies
Dehradun,Uttarakhand
ankur_jauhari@yahoo.co.in

Aditya Singh Pratihar
Lecturer
Dayanand Academy of Management Studies
Kanpur
Uttar Pradesh

adisi143@gmail.com

HUMAN RESOURCE MANAGEMENT

Training of Personnel In Oriental Insurance Company Limited : A Study of Regional Offices In Punjab and Haryana

Present day industry, commerce and trade depend entirely on the insurance for their operation. The banks and different financial institutions lend finances to the industrial and commercial undertaking only on the basis of the collateral security of their insurance covers. Even no bank would advance loan on the security of the property unless it is insured against loss or damage by insurable perils. Hence, insurance by covering up the risk associated with the loss of property or any financial loss encourages the commerce and trade, which leads to the economic development of the country.

Dr.Shagun Arora
Lecturer in Commerce
Government College
Ambala,Haryana
shagun_ahuja28@yahoo.co.in
Dr.Charanjeev Singh
Reader
Department of Public Administration
Panjab University
Chandigarh

Dr.R.K.Sharma
Professor
Department of Correspondence Studies
Panjab University
Chandigarh
 

SUPPLY CHAIN MANAGEMENT

Cement Industry Value Delivery Network - A Blueprint For Networking The Flow of Material,Information and Cash

Cement is a key infrastructure industry. It has been decontrolled from price and distribution on 1st March, 1989 and delicensed on 25th July, 1991. However, the performance of the industry and prices of cement are monitored regularly. Today the Indian cement industry comprises of over 130 large cement plants with an installed capacity of 160.24 million tons and more than 365 mini cement plants with an estimated capacity of 11.10 million tons per annum as per CMA (Cement Manufacturers Association of India) report published on 31st March, 2006. Apart from meeting the entire domestic demand, the industry is also exporting cement and clinker to neighboring countries like Bangladesh and Nepal. The export of cement during 2001-02 and 2003-04 was 5.14 million tons and 6.92 million tons respectively. Export during April-May, 2003 was1.35million tonnes.

Dr.Rameshwar Dubey
Assistant Professor
University of Petroleum & Energy Studies
Dehradun,Uttarakhand
rameshwardubey@gmail.com
Dr.Tripti Singh
Assistant Professor
School of Management Studies
MNNIT-Allahabad
tripti@mnnit.ac.in

PUBLIC MANAGEMENT

Community Participation In Rural Tourism Decision Making : A Case of Karaikudi, Sivaganga District, Tamil Nadu

Tourism is an important mechanism for economic development and the creation of employment opportunities in many countries This has attracted attention from the governments of developing countries looking to maximize economic benefits from tourism development in their own countries. Many developing countries have tried to exploit the tourism industry for economic stimulation by getting foreign investment, capital, and surplus from currency exchange. Local community participation in the decision-making process is always limited or sometimes marginalized, particularly in developing countries (Edelmann 1975; Lea 1988; Timothy 2000). Local communities not only fail to participate in the decision making process, but also fall short in maximising the benefits of tourism development (France 1998; Scheyvens 2003). Researchers (Keogh 1990; Hall 1998; Timothy & Tosun 2003) stress the importance of public participation in the decision-making process during tourism planning and development. Rural Tourism planning involves many stakeholders, such as government agencies, private companies, and non-government organizations (NGOs), which should strengthen the importance of public contribution in the public participation process. In fact, public participation in tourism development does not only relate to the decision-making process and the benefits of rural tourism development, but is also regarded integral to sustainable tourism (D’Amore 1992; Green 1995; Leslie 1993; Murphy 1988).

Er.S.Yavana Rani
Senior Faculty
Department of Management Studies
Kalasalingam University
Krishnankoil,Tamil Nadu
s.yavanarani@gmail.com

Dr.M.Jeyakumaran
Professor and Head
Department of Management Studies
Kalasalingam University
Krishnankoil,Tamil Nadu
 

V.Geetha
Research Scholar
Department of Management Studies
Kalasalingam University
Krishnankoil,Tamil Nadu
 

Empowerment of Women Through SHGs In Tirunelveli District,Tamil Nadu - A SWOT Analysis

The United Nations development Projects (UNDP) has supported a range of activities to eradicate women’s poverty directly in some projects. The projects and programmes focus on micro credit schemes, technical training, organization of self help group on pro-poor social mobilization programmes and long term capacity building programmes. In India, the project has been under the implementation since 1994. The main focus of activity of the SHGs is to generate savings for income generating projects, providing confidence to women, thereby releasing the women from the clutches of moneylenders.

 

 

S.Subramanian
Assistant Professor
Department of Management Studies
Francis Xavier Engineering College
Tirunelveli,Tamil Nadu

ssubramanian2@gmail.com

RURAL MARKETING

Rural Marketing : The New Paradigm

With more than 700 million people living in rural areas, in some 5, 80,000 villages, and with about two—thirds of its workforce engaged in agriculture and allied activities with a contribution of 29 percent to India’s Gross Domestic Product (GDP), India’s economy is predominantly rural in character. Increase in competition, saturated urban markets, new product demanding urban customers have made the companies think about new potential rural markets. Thus, Indian rural markets have caught the attention of many companies, advertisers and multinational companies. According to a recent survey conducted by the National Council for Applied Economic Research (NCAER), the purchasing power of the rural people has increased due to increase in productivity and better price commanded by the agricultural products. In economics, this rural market is termed as the bottom of the pyramid and it is the largest, but poorest socio-economic group. By and large, the rise in purchasing power of rural people remains unexploited and with the growing reach of the television, it is now quite easy for the marketers to capture these markets. Rural marketing has become the latest mantra of most of the corporates.Companies like Hindustan Lever, Colgate Palmolive, Britannia and even Multinational Companies (MNCs) like Pepsi, Coca Cola, L.G., Philips, and Cavin Kare are all eyeing rural markets to capture the large Indian rural market. The article attempts to provide insights into the Indian Bottom of the Pyramid market segment and the potential it could offer to a multinational company to expand its market and build a global base here. The Indian economy is growing at an annual rate of 8 percent. This growth is considerable when compared to the growth of European countries, which is less than 2 percent on a 10-year average, and the growth of the American economy, which is approximately 3 percent. Moreover, there has been significant reduction in poverty levels and increase in quality consciousness among the Indian rural and urban consumers who were ‘under-served’ in the past 10 years. This changing scenario in the Indian economy could translate into an investment opportunity for many multinational companies. The NCAER analysis shows an increase of over 150 percent in the number of consumer class households in the last 10 years. This emergence of the BOP segment could be defined as a new consumer market. The BOP market in India comprises of a population of 750 million (70 percent of the population) living in 600,000 villages (rural area).

 

 

 

Rajeev Kumar Ranjan
Assistant Professor
College of Management & Economic Studies,University of Petroleum and
Energy Studies,Dehradun
Uttarakhand

ranjanrajeev87@rediffmail.com

ECONOMICS

India Vs China In The Agricultural Sector - An Empirical Study

India and China are the two most talked about Asian countries in recent times in terms of economic growth, but both have resorted to different routes for their growth. Both the countries are growing rapidly and virtually today, they are the key drivers of the world economy. They are competing with each other at one level; at the same time, they are cooperating with each other through joint ventures to maximise trade opportunities. There was a time, when the world looked to the West with wonder, but not anymore. Now, the East is beginning to appear a lot more interesting, because of the emerging economic growth of India and China and their ramifications on the global economic scene. Despite their massive populations and the problems associated thereto, they are quite different in their economic structures, sources of growth, and areas of competitive advantage. And the impact they make, will remain different in the coming years.

 

 

 

C.T.Sam Luther
Professor & Head
Department of Management Studies
Nesamony Memorial Christian College
Kanyakumari Dist,Tamil Nadu

samluther2002@yahoo.com

Current Issue
Cover Page
Archives
  
Subscribe/Renew
Request For Sample Copy
Request For Missing Copies
Request For Annual CD
Request For Change Of Address
  
Guidelines For Authors
Submit An Article Online
Status Of Article
Forthcoming Issue
  


This journal is a member of and subscribes to the principles of the Committee on Publication Ethics
Home | Advertise | Query/Feedback | Indian Journal of Marketing | Indian Journal of Finance
Copyright © 2011 • ISSN 0975-2854  • Indexed in Cabell's Directory of Publishing Opportunities , Ulrich's International Periodicals Directory,USA, Journal of Economic Literature,EconLit •