The Indian cement industry, a potential polluter, has won numerous green awards for fulfilling its commitment towards sustainable community development. Companies today have integrated the community development goals into the business goals by considering responsibilities for the impact of their activities on all stakeholders as well as the environment. This paper analyzed the CSR practices adopted by Ambuja Cement Foundation & ACC in relation to local community and to measure the impact of these CSR practices on the community. For this purpose, the perceptions and expectations of the community about companies' corporate social responsibility practices were considered and analyzed. The data was collected through interview of key executives responsible for implementation of CSR activities undertaken by these companies, and the data related to CSR activities towards the community was collected by conducting focus group discussions and with the help of a structured questionnaire.

1. Abimbola, A.F., Kehinde-Philips, O.O., & Olatunji, A.S. (2007).The Sagamu Cement Factory, SW Nigeria: Is the dust generated a potential health hazard? Environmental Geochemistry and Health, 29 (2), 163-167.
2. Aigbedion, I., & Iyanyi, S.E. (2007). Environmental effect of mineral exploitation in Nigeria. International Journal of Physics Science, 2 (2), 33 - 38.
3. Aigbedion, I.N. (2005). Environmental pollution in the Niger - Delta, Nigeria. Inter-Disciplinary Journal of Enugu -Nigeria, 3 (4) 205 - 210.
4. Backman, J. (1975). Social responsibility and accountability. New York : New York University Press.
5. Bowen, H. R. (1953). Social Responsibilities of businessmen. New York : Harper and Row.
6. Brammer, S., Jackson, G., & Matten, D. (2012). Corporate social responsibility and institutional theory : New perspectives on private governance. Socio-Economic Review, 10 (1), 3-28.
7. Carroll, A.B. (1979). A three dimensional model of corporate social responsibility. Academy of Management Review, 4 (4), 495-505.
8. Carroll, A.B. (2008). A history of corporate social responsibility: Concepts and practice. In, Oxford handbook of corporate social responsibility (pp. 19 - 46). New York : Oxford University Press.
9. Community Glossary (2009). Community definition. Retrieved from <a href=http://www.findmehere.com/search/dictionary/c_index.htm#com target="_blank">http://www.findmehere.com/search/dictionary/c_index.htm#com</a>
10. De Souza, C. A. M., & Pai M. K.(2016). Corporate social responsibility: A study of hospitality industry in Goa. Prabandhan: Indian Journal of Management, 6 (8), 5-13. DOI: 10.17010/pijom/2013/v6i8/60020
11. Dokania, A. K., & Pathak, G. S. (2014). Adopting the CSR route for corporate image building : A case study on the Indian steel industry. Prabandhan: Indian Journal of Management, 7(7), 19-30. DOI: 10.17010/pijom/2014/v7i7/59338
12. Earthtrends. (2003). Climate and atmosphere – Nigeria. Retrieved from <a href=http://earthtrends.wri.org target="_blank">http://earthtrends.wri.org</a>
13. Federation of Community Development Learning (2009). Retrieved from <a href=http://www.fcdl.org.uk/about/definition.htm target="_blank">http://www.fcdl.org.uk/about/definition.htm</a>
14. Hassanein, A., Lundholm, G., Willis, G., & Young, C. (2007). CSR and the Canadian international extractive sector : A survey. Revelstoke : The Canadian Centre for the Study of Resource Conflict.
15. Idowa, S. O., & Papasolomou, I. (2007). Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies. Corporate Governance, 7 (2), 136-147.
16. Kotler, P., & Lee, N. (2008). Doing the most good for your company and your cause. Hoboken, United States: John Wiley & Sons, Inc.
17. Krishnan, S. K., & Balachandran, R. (2005). CSR as a determinant of market success: An exploratory analysis with special reference to MMCs in emerging markets. Paper Presented at the 11M K-NASMEI International Conference. Retrieved from <a href=http://www.ecrc.org.eg/Uploads/documents/Articles_CSR%20as%20a%20determinant%20of%20%20market%20success(1-19).pdf target="_blank">http://www.ecrc.org.eg/Uploads/documents/Articles_CSR%20as%20a%20determinant%20of%20%20market%20success(1-19).pdf</a>
18. McWilliams, A., & Seigel, D.S. (2010). Creating and capturing value: Strategic corporate social responsibility, resource-based theory and sustainable competitive advantage. Journal of Management, 37 (5), 1480-1495. DOI: 10.1177/01492206310856696
19. Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24 (3), 403- 441.
20. Pohle, G., & Hittner, J. (2008). Attaining sustainable growth through CSR. New York, NY : IBM Global Services.
21. Ramachandran, R. (2010). Corporate social responsibility and corporate governance. Prabandhan: Indian Journal of Management, 3 (8), 25-32.
22. Shah, S., & Bhaskar, A. S. (2010). Corporate social responsibility in an Indian public sector organization : A case study of Bharat Petroleum Corporation Ltd. Journal of Human Values, 16 (2), 143-156.
23. Singh, R.K. (2013). Corporate social responsibility: A business solution for sustainable and inclusive development. Prabandhan: Indian Journal of Management, 6 (12), 5-17. DOI: 10.17010/pijom/2013/v6i12/60049
24. Swisher, M.E., Rezola, S., & Sterms, J. (2006). Sustainable community development. University of Florida, Gainesville, FL : The Institute of Food and Agricultural Sciences (IFAS).
25. Truscott, R. A., Bartlett, J. L., & Tywoniak, S. A. (2009). The reputation of the corporate social responsibility in Australia. Australasian Marketing Journal (AMJ), 17(2), 84 - 91.
26. Welford, R., Chan, C., & Man, M. (2007). Priorities for corporate social responsibility: A survey of business and stakeholders. Corporate Social Responsibility and Environment Management, 15(1), 52-62.