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Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
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Corporate Social Responsibility Practices and Their Impact on the Community : A Case Study of Ambuja Cement Ltd.

Open Access Original Article

Corporate Social Responsibility Practices and Their Impact on the Community : A Case Study of Ambuja Cement Ltd.

Santosh Kumari1,  Anil Sehrawat2,  Tanu Sharma3

1 Assistant Professor, Himachal Pradesh University, Shimla, H. P. *Research Scholar, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh

2 Associate Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh

3 Assistant Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh

Volume 10
Issue 1
Pages 54–66
Year 2017
Received: July 1, 2016 Accepted: Dec. 14, 2016 Published: Jan. 1, 2017
Abstract

This paper analyzed the different kind of CSR practices adopted by Ambuja Cement Ltd. in relation to local community and measured the impact of CSR practices on the local community. To fulfill this objective, the perceptions and expectations of the community were taken on company's corporate social responsibility practices by conducting focus group discussions and through a structured questionnaire. The sample included the most educated member of each family in the community. The mining area of Ambuja Cement plant was also considered while collecting responses on perceptions and expectations of CSR. The impact of CSR activities was assessed qualitatively and quantitatively.

Keywords Corporate Social Responsibility Corporate Social Responsibility Initiatives Ambuja Cement Limited Ambuja Cement Foundation Community Development Community Perceptions and Expectations
How to Cite

Santosh Kumari, Anil Sehrawat, Tanu Sharma (2017). Corporate Social Responsibility Practices and Their Impact on the Community : A Case Study of Ambuja Cement Ltd.. Prabandhan: Indian Journal of Management, 10(1), 54–66. https://doi.org/10.17010/pijom/2017/v10i1/109103

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