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Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
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CSR: A Strategic Publicity

Open Access Original Article

CSR: A Strategic Publicity

Tapas Ranjan Moharana1

1 Senior Lecturer in Marketing, Global Institute of Management, Bhubaneshwar, Orissa

Volume 3
Issue 1
Pages 49–52
Year 2010
Published: Jan. 1, 2010
Abstract

The concept of corporate social responsibility (CSR) came to the picture when there was a need to generate awareness among the corporate sectors to do something for the society and locality whose resources are being used exhaustively. The relationship between business and society is undeniable. They are inter-dependent. Thus CSR basically highlights that it is important for the companies to realize their responsibilities towards the society. Interestingly, the concept has gained importance in the present scenario as companies found it to be the easiest way to get media attention.

Keywords https://doi.org/10.17010/pijom/2010/v3i1/61057
How to Cite

Tapas Ranjan Moharana (2010). CSR: A Strategic Publicity. Prabandhan: Indian Journal of Management, 3(1), 49–52. https://doi.org/10.17010/pijom/2010/v3i1/61057

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