NEMA, Geeta; KASLIWAL, Kavita. The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study. Prabandhan: Indian Journal of Management, [S. l.], v. 11, n. 5, p. 42–54, 2018. DOI: 10.17010/pijom/2018/v11i5/123813. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/123813. Acesso em: 18 sep. 2025.