ARUN KUMAR, A. Fanocracy : Turning Fans into Customers and Customers into Fans. Prabandhan: Indian Journal of Management, [S. l.], v. 13, n. 3, p. 49–52, 2020. DOI: 10.17010/pijom/2020/v13i3/151178. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/151178. Acesso em: 22 aug. 2025.