COSTA, Juao. Should the Maharajah be Dethroned ? A Case Study of Air India. Prabandhan: Indian Journal of Management, [S. l.], v. 14, n. 5-7, p. 40–55, 2021. DOI: 10.17010/pijom/2021/v14i5-7/164689. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/164689. Acesso em: 18 oct. 2025.