ROUTRAY, Manash; JHA, Uttam Kumar; GIRI, Arunangshu. Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets : Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT). Prabandhan: Indian Journal of Management, [S. l.], v. 18, n. 1, p. 63–71, 2025. DOI: 10.17010/pijom/2025/v18i1/174108. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174108. Acesso em: 18 sep. 2025.