MAJUMDER, Jayeeta; GANGOPADHYAY, Sourav; BISWAS, Susmi. Gender, Sustainability, and Behavior : A TPB Analysis of Eastern India’s Green Purchases. Prabandhan: Indian Journal of Management, [S. l.], v. 18, n. 5, p. 27–49, 2025. DOI: 10.17010/pijom/2025/v18i5/174410. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174410. Acesso em: 5 feb. 2026.