PEREIRA, Maria Sancha Ema de Assuncao; COSTA, Juao C. Prioritisation of Dimensions Enhancing Omnichannel Customer Experience using AHP. Prabandhan: Indian Journal of Management, [S. l.], v. 19, n. 6, p. 28–42, 2026. DOI: 10.17010/pijom/2026/v19i6/174610. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174610. Acesso em: 24 jun. 2026.