DODIYA, Vanrajsinh Hamirsinh; KUMAR, Nitendra; TRIPATHI, Padmesh. Digital Marketing for DigiYatra Adoption : A PLS-SEM Study of Passenger Satisfaction. Prabandhan: Indian Journal of Management, [S. l.], v. 19, n. 7, p. 8–23, 2026. DOI: 10.17010/pijom/2026/v19i7/175088. Disponível em: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/175088. Acesso em: 22 jul. 2026.