Patra, Gouranga, Indranil Mukhopadhyay, and Chinmaya Kumar Dash. 2019. “Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India”. Prabandhan: Indian Journal of Management 12 (3):38-49. https://doi.org/10.17010/pijom/2019/v12i3/142339.