Routray, Manash, Uttam Kumar Jha, and Arunangshu Giri. 2025. “Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets : Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT)”. Prabandhan: Indian Journal of Management 18 (1):63-71. https://doi.org/10.17010/pijom/2025/v18i1/174108.