Routray, M., Jha, U. K. and Giri, A. (2025) “Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets : Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT)”, Prabandhan: Indian Journal of Management, 18(1), pp. 63–71. doi: 10.17010/pijom/2025/v18i1/174108.