Mathur S, Vishnoi SK, Bagga T, Mittal A, Mittal A. Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness. pijom [Internet]. 2024 Mar. 1 [cited 2025 Dec. 14];17(3):26-47. Available from: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/173364