Majumder J, Gangopadhyay S, Biswas S. Gender, Sustainability, and Behavior : A TPB Analysis of Eastern India’s Green Purchases. pijom [Internet]. 2025 May 15 [cited 2025 Sep. 18];18(5):27-49. Available from: https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174410