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Prabandhan: Indian Journal of Management logo

Prabandhan: Indian Journal of Management

ISSN: 0975-2854 Frequency: Monthly Peer Review: Double-blind Published since: 2008 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q2 UGC-CARE Group II Google Scholar J-Gate NISCAIR Crossref Cabell's Journalytics

Issue Articles

Vol. 10, No. 2 · February 2017 OPEN ACCESS
PIJM Vol. 10
2017
Prabandhan: Indian Journal of Management
Volume 10, Issue 2 · February 2017
ISSN 0975-2854
Articles 4
DOI Prefix 10.17010/pijom
Access Open Access
Table of Contents 4 ARTICLES
01 Original Article
Open Access
Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review

Corporate social responsibility (CSR) is a hot topic in the business nowadays. More than ever before, companies engage in socially responsible activities to make a positive contribution to society or their marketing goals. This phenomenon has led to increase in …

Keywords: CSR, Brand Equity, Brand Awareness, Brand Image, Brand Loyalty, Purchase Intention
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02 Original Article
Open Access
Measuring Uncertainty and its Strategic Implications

The study explored the measure of uncertainty of the market and also the linkage between the uncertainties of the business environment and the performance of the organizations in the specified sector that includes chemical ; petro - chemical process industry; …

Keywords: Uncertainty Measure, Error Variance, Internal Uncertainty, External Uncertainty, Performance, Chemical Sector, India
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03 Original Article
Open Access
Evolving Human Resource Landscape of the Indian Retail Sector : Bridging the Skill-Gap

The proliferation of the Indian retail sector has been remarkable. The growth chart of this industry has intensified in the last two decades and is expected to ascend even more in the future with emerging formats and international shopping experiences. …

Keywords: Indian Retail Sector, Skills, Skill-Gap, Government of India, National Skills Development Council (NSDC)
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04 Original Article
Open Access
Quantification of the Impact of Big Five Personality Traits on Political Skills

This paper investigated the impact of different personality traits on political skills in an individual. Here, Big Five traits of personality were considered. A self rated questionnaire was used to determine the effect on political skills due to Openness, Conscientiousness, …

Keywords: Personality, Political Skill, Conscientiousness, Open to Experience
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