01
Original Article
Open Access
Enhancing Employee Engagement Through a Novel Mathematical Model in the Hospitality Sector of India
Pramod Kumar Chug, Vibhuti
· pp. 7–24
DOI: 10.17010/pijom/2017/v10i8/117425
The purpose of this study was to focus on employee's psychological resources by investigating the effects of organizational culture and communication and develop a mathematical model on the basis of the interrelationships which exist between them. This study explored the …
Keywords:
Employee Engagement, Organization Culture, Organization Communication, Reward And Recognition, Mathematical Group Method of Data Handling Model
02
Original Article
Open Access
Inclusion in Army : A Study of Acceptance of Women Leaders by Men in Uniform
Anupama Munshi, Suruchi Pandey
· pp. 25–41
DOI: 10.17010/pijom/2017/v10i8/117426
Inclusion is the order of the day. No organization is going to reach its full potential until there is a climate of inclusion in it. Traditionally, though some organizations, like the military, are branded as male organizations, but with the …
Keywords:
Acceptance, Women, Army, Leader, Inclusion
03
Original Article
Open Access
Investigation Through System Dynamics for the Benefits of ICT Intervention in Distribution
Prashant R. Nair, Mridula Sahay, S. P. Anbuudayasankar
· pp. 42–51
DOI: 10.17010/pijom/2017/v10i8/117427
The objective of the paper was to investigate through Systems Dynamics (SD) methodology, the impact and benefits of information and communication technology (ICT) tools' intervention in the supply chain process of distribution. Accessing information in a timely and actionable manner …
Keywords:
System Dynamics, Causal Loop Diagram, Distribution, Information and Communication Technology, Supply Chain Management
04
Original Article
Open Access
Dangal : Cinematic Representation of Competitive Marketing Strategy
Nirankush Dutta, Anil K. Bhat
· pp. 52–57
DOI: 10.17010/pijom/2017/v10i8/117428
Directed by Nitesh Tiwari and starring Aamir Khan, Dangal is an Indian Hindi language biographical sports drama, which emerged as the first mainstream Hindi film to cross the ` 350 crores mark. The movie presents a lot of lessons pertaining …
Keywords:
Competitive Marketing Strategy, Dangal, Hindi Movie, Challenger Strategy, Marketing
