01
Original Article
Open Access
The Professional Dilemma – To Wield the Stick for Once or to Yield Yet Again : A Case Analysis
Sugata Datta, N. Bindu Madhavi
· pp. 7–14
DOI: 10.17010/pijom/2018/v11i5/123800
This case study discussed how multiple unions in one organization can lead to conflict of interest and make things difficult for the Management. Handling indiscipline and industrial relations is not only about rules and statutes, but requires the ability of …
Keywords:
Public Sector, Trade Union, Indiscipline, Human Resources, Industrial Relations
02
Original Article
Open Access
Competency Identification of Salespersons Through Behavioral Event Interviews : Evidence from the Oil Industry
Mukesh Ranjan Das, Pramod Pathak, Saumya Singh
· pp. 15–27
DOI: 10.17010/pijom/2018/v11i5/123805
Competency studies for highly placed professionals have proliferated across the planet. However, published research papers with data to corroborate the predictive validity of identification of competencies for salespeople (the first link with the customer) is unexplored. Post deregulation onset of …
Keywords:
Behavioral Event Interview (BEI), Competency, Concordance, Salespersons, Star
03
Original Article
Open Access
Study of Value Chain of Indian Textile Handicrafts : A Case of Lucknow Chikankari
Jagriti Singh, Alpana Srivastava, Maya Kant Awasthi
· pp. 28–41
DOI: 10.17010/pijom/2018/v11i5/123810
This paper studied different types of existing value chain models of Lucknowi Chikankari in context of the value chain model given by Porter (1985). Chikankari being an unorganized sector, the paper focused on the primary activities of Porter's value chain …
Keywords:
Value Chain, Textile Handicrafts, Chikankari, Direct Marketing, E-commerce, Production Management, Textile
04
Original Article
Open Access
The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study
Geeta Nema, Kavita Kasliwal
· pp. 42–54
DOI: 10.17010/pijom/2018/v11i5/123813
Management education in India is facing huge domestic and international competition. Question arises of differentiation of B - schools from their competitors. The experience of students with staff of the B-school decides their perception and level of satisfaction while learning …
Keywords:
ANOVA, B-School, Chi-Square, Integrated Marketing Communication, Learning Tools