01
Original Article
Open Access
ICICI Bank Ltd. - Quintessence of Corporate Governance Failure and Board Ineffectiveness
Surbhi Jain, Teena Bagga, Rashmi Aggarwal
· pp. 8–18
DOI: 10.17010/pijom/2021/v14i12/167457
The case study emerges from a controversy in which Chanda Kochhar, ICICI Bank’s former CEO, was alleged to have violated related party transactions at the behest of her husband, Deepak Kochhar. The bank had granted various loans to an associate …
Keywords:
Corporate Governance, Board Diversity, Ethics, Banking, Women Director
02
Original Article
Open Access
Do Frequency of Visit and Length of Stay Alter Perceived Cognitive Destination Image? A Multivariate Approach
Sabari Shankar R., Elizabeth Renju Koshy, Chandan
· pp. 19–34
DOI: 10.17010/pijom/2021/v14i12/167458
The Indian tourism industry is competing with global destinations through effective and lucrative strategies. Strategic destination branding is one of the finest ways of achieving the frontier. This requires careful analysis of tourists’ perception and behavior from time to time …
Keywords:
Frequency of Visit, Length of Stay, Cognitive Image, Destination, Tourists
03
Original Article
Open Access
Impact of Media on the Health Consciousness of the Millennial Generation
Saumya Singh, Pooja Kapoor, Sanjay Srivastava, Anand Prakash
· pp. 35–53
DOI: 10.17010/pijom/2021/v14i12/167459
India, in coming times, is said to be crowned as the youngest country in the world with the highest percentage (64%) of its population as the working population, the maximum of which will be accounted for by the millennials. Wellbeing …
Keywords:
Millennial Generation, Health Consciousness, Cronbach’s Alpha, Media and Business, Nutrition and Wellness
