01
Original Article
Open Access
Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development
Arya Kumar, Swapna Swarupa Mallick, Sweta Leena Hota, Asokan Vasudevan, Sidar Atalay Şimşek
· pp. 8–27
DOI: 10.17010/pijom/2024/v17i12/174054
Purpose : The primary objective of this research was to delve into the influence of green brand image (GBI), transparency (TR), and green advertising receptivity (GAR) on green brand trust (GBT) and their subsequent impact on consumers’ purchase intentions (PIs) …
Keywords:
green brand trust, consumer behavior, green brand image, green advertising receptivity, greenwashing
02
Original Article
Open Access
Exploring Indian Students’ Perception, Behavioral Intentions, and Motivation for Learning with ChatGPT
Sukhmeet Kaur, Babita Yadav, Divya Goel, Saloni Devi, Sharmila Devi Ramachandaran, Anuj Kumar
· pp. 28–45
DOI: 10.17010/pijom/2024/v17i12/174055
Purpose : The paper aimed to develop an understanding of ChatGPT’s increasing popularity among higher education students for exploring, tailoring, and enriching coursework content. The study determined to explore the factors that affected technology acceptance and usage of ChatGPT.Methodology : …
Keywords:
behavioral intentions, ChatGPT, higher education, perceived ease of use, perceived usefulness, student learning motivation
03
Original Article
Open Access
Path to Green Prosperity : Evaluating the Interconnected Factors of Industry, Finance, and Energy in Developing Economies
Arya Kumar, Mousumi Dash, Anuj Kumar, Sweta Leena Hota, Debashisa Mohanty, Asokan Vasudevan
· pp. 46–63
DOI: 10.17010/pijom/2024/v17i12/174056
Purpose : The transition to renewable energy is essential for sustainable economic growth and environmental stability, and understanding the role of financial development (FD) in facilitating this shift is critical. This study investigated the impact of FD on renewable energy …
Keywords:
dynamic model, renewable energy, financial development, industrialization, greenhouse
04
Original Article
Open Access
Championing Inclusion : Understanding LGBT Diversity and Social Support in the Workplace
Sowmya Amancherla, Sathiyaseelan Balasundaram, Santosh Basavaraj
· pp. 64–82
DOI: 10.17010/pijom/2024/v17i12/174057
Purpose : This study investigated the impact of LGBT diversity management practices on the acceptance of LGBT employees by non-LGBT peers in Indian organizations. Based on classical social support theory and signaling theory, the study focused on how social support …
Keywords:
diversity management, LGBT, acceptance, social support, inclusion, supervisors, co-workers
