01
Original Article
Open Access
Work Alienation Among Women in the Hospitality Sector in India
Prashant Mehta, Jayanta Banerjee
· pp. 8–25
DOI: 10.17010/pijom/2025/v18i1/174105
Purpose : The present study focused on identifying the factors influencing work alienation (WA) among women in 5-star hotels in India, with powerlessness as a mediator. The growing focus on equality, diversity, and inclusiveness prompted us to examine WA among …
Keywords:
work alienation (WA), powerlessness, female employees, hospitality industry
02
Original Article
Open Access
Service Failure as Service Quality Indicator for Healthcare During the Pandemic
Purna Chandra Mishra, Brajaballav Kar, Nilamadhab Kar, Damodar Jena
· pp. 26–42
DOI: 10.17010/pijom/2025/v18i1/174106
Purpose : The COVID-19 pandemic affected the ability of healthcare institutions to deliver quality services. Demand for specific resources, freedom to choose hospitals or doctors, restricted information, and the virulence of the disease caused disruption. The SERVQUAL, as a quality …
Keywords:
COVID, health, hospital, care, perception, service failure, survey
03
Original Article
Open Access
Impact of Supervisor’s Support on Job Performance: Mediating Role of Idiosyncratic Deals and Prosocial Motivation
Pratibha Barik, Minal Uprety, Amiya Kumar Mohapatra, Savitha G. R.
· pp. 43–62
DOI: 10.17010/pijom/2025/v18i1/174107
Purpose : The study aimed to explore the mediating role of task and work responsibility idiosyncratic deal (I-deal) and prosocial motivation toward the shared relationship between perceived supervisor’s support and in-role job performance of female academicians in higher education institutions …
Keywords:
perceived supervisor’s support, prosocial motivation, task & work responsibility, in-role job performance, idiosyncratic deal
04
Original Article
Open Access
Consumer Acceptance of Green Fuel in Indian Retail Fuel Outlets : Developing a Conceptual Model Using Behavioral Reasoning Theory (BRT)
Manash Routray, Uttam Kumar Jha, Arunangshu Giri
· pp. 63–71
DOI: 10.17010/pijom/2025/v18i1/174108
Purpose : Green fuel, a cleaner and environmentally friendly alternative to fossil fuels, is gaining popularity globally. Also, the increasing urgency to fight against the impact of climate change led to a growing interest in sustainable energy solutions. This research …
Keywords:
green fuel, Indian retail fuel outlets, consumer acceptance, behavioral reasoning theory (BRT), NVIVO-15
