01
Original Article
Open Access
The Moderating Role of Perceived Risk in Social Media Marketing’s Impact on Customer Engagement, e-WOM, and Online Repurchase Intention in E-Commerce : Integrating ELM and SOR Models
Priyanka Aggarwal, Kavita Chauhan, Vijit Chaturvedi
· pp. 8–29
DOI: 10.17010/pijom/2025/v18i3/174229
Purpose : The empirical study investigated the impact of social media marketing activities (SMMA) on customer engagement (CE), e-WOM, and online repurchase intention (ORPI) in e-commerce.Methodology : The data from 386 Indian social media users was analyzed using structural equation …
Keywords:
marketing, cognitive engagement, affective engagement, entertainment, interaction, personalization, structural equation modeling, marketing strategy
02
Original Article
Open Access
A Study on the Involvement of HRP in the Implementation of Lean Thinking Practices in IT Companies
Megha B., T. N. Srikantha Dath
· pp. 30–44
DOI: 10.17010/pijom/2025/v18i3/174230
Purpose : This study explored the impact of human resource practices (HRP) as the mediating or moderating variables in implementing lean thinking practices (LTP) in IT companies in India. The focus was to establish an association between LTP, HRP, and …
Keywords:
human resource practices, employee involvement, lean thinking, culture, leadership, human resource policies and procedures, rewards and recognition
03
Original Article
Open Access
Educational Sustainability : An Integrated Analysis of Socioeconomic, Technological, and Environmental Impacts on Higher Education Students
K. Karthikeyan, Maheswari R., Dhanasekar E., Gowrishankar R., Ashok Kumar R., Thomas Jeyanth Herbert M.
· pp. 45–67
DOI: 10.17010/pijom/2025/v18i3/174231
Purpose : This study examined how higher education students perceived and engaged with sustainability across social, economic, technological, environmental, and educational dimensions. It identified key factors influencing the gap between awareness and actual behavior, which was crucial for fostering effective …
Keywords:
educational sustainability, student behavior and attitude on sustainability, social sustainability, economic sustainability, environmental sustainability, technological sustainability
04
Original Article
Open Access
Leadership and Research Performance : The Consequences of Micromanagement in Academic Settings
Namrata Mishra, M. Rajkumar, Rajiv Mishra
· pp. 68–86
DOI: 10.17010/pijom/2025/v18i3/174232
Purpose : The aim was to determine the factors of micromanagement leadership and its influence on the research performance of teaching faculty.Methodology : Primary research was used to build the research and publication performance model. To collect data and evaluate …
Keywords:
leadership, micromanagement leadership, research and publication performance, higher educational institutions, teaching faculty, employee performance, demographic variables
