01
Original Article
Open Access
Impact of Organizational Citizenship Behavior on Managerial Effectiveness
Vivek S. A.
· pp. 7–18
DOI: 10.17010/pijom/2016/v9i2/87228
Brisk changes that occurred in various fields in the recent years have had a direct impact on almost all organizations. Environmental factors such as globalization, technology advancement, increasing importance of human resources and tough competitive conditions have necessitated the organizations' …
Keywords:
Organizational Citizenship Behavior, Managerial Effectiveness, Public Sector, Private Sector, Employees
02
Original Article
Open Access
Examining the Impact of Organizational Culture on Customer Centricity in Organizations:An Analysis
Madhura Bedarkar, Deepika Pandita, Ravi Agarwal, Rupinder Saini
· pp. 19–28
DOI: 10.17010/pijom/2016/v9i2/87229
The aim of this paper was to develop a theoretical framework to understand the effect of organizational culture, customer centricity, and knowledge management on organizational effectiveness. An organization's culture is reflected by its vision and values. A customer centric organization …
Keywords:
Organizational Effectiveness, Organizational Culture, Knowledge Management, Customer Centricity, Customer Relationship Management, Customer Satisfaction
03
Original Article
Open Access
A Comparative Analysis of Foreign Trade of BRICS Countries
Kalpana Singh
· pp. 29–40
DOI: 10.17010/pijom/2016/v9i2/87235
In 2001, Mr. Jim O'Neill of Goldman Sachs viewed Brazil, Russia, India, and China as the countries from whom much of the world's economic growth was expected to come. To convey this fact, he coined the term BRIC. These emerging …
Keywords:
BRICS, Foreign Trade, Intra-BRICS, Extra-BRICS Trade
04
Original Article
Open Access
Employee Perception on the Role of HR for Creating and Managing Employer Branding towards its Brand:An Explorative Study
Srinibash Dash, J. Mohapatra
· pp. 41–54
DOI: 10.17010/pijom/2016/v9i2/87242
Employer brand is the image of your organization as an employer and how it is related to employees. Your employer value proposition (EVP) communicates that image to your target audience(s) and reinforces why talented people would want to join (and …
Keywords:
Employer Branding, Corporate Strategies, Factor Analysis, Correlation