01
Original Article
Open Access
Paper Boat in India: Beating the Giants
Seema Sharma, Aditya Juneja, Akshat Lakhiwal, Ankur Tantia
· pp. 7–17
DOI: 10.17010/pijom/2016/v9i4/90738
The beverage industry in India is growing as the income levels of the people are rising. Also, more and more people are becoming health conscious due to their lifestyles issues. In such a scenario, offering affordable and healthy juice drinks …
Keywords:
Paper Boat, Traditional Flavours, Emotional Connect, Diverse Portfolio
02
Original Article
Open Access
Status of User-Centric E-Governance Practices in North India
Neena Jindal, Anil Sehrawat, Y. Medury
· pp. 18–29
DOI: 10.17010/pijom/2016/v9i4/90769
Information and communication technologies (ICT) suggest to the government new possibilities for providing citizens better and more efficient services according to their convenience. In the modern age of online services, the citizens may expect better services from the government. The …
Keywords:
ICT Based Services, E-governance, Government Internet Services, Internet
03
Original Article
Open Access
Cyber Atmospherics and its Impact on E-Retailing Buyer Behavior : A Factor Analysis
Sourabh Bhattacharya, Bibhuti Bhusan Mishra
· pp. 30–51
DOI: 10.17010/pijom/2016/v9i4/90770
E-Commerce is booming in India. A number of industries are emphasizing on it to increase their sales. Fuelled by VC money, E-retailing companies are sacrificing profitability to acquire more consumers. Amazon has already emerged as a leader in terms of …
Keywords:
Cyber Atmospherics, Factor Analysis, Consumer Adhesion, Consumer Contentment Consumer Reliance
04
Original Article
Open Access
Sports Goods Foundation of India : A Case Study of a Solution Based NGO
Anchal Soni, Rajesh Verma, Mahesh Chandra Joshi
· pp. 52–63
DOI: 10.17010/pijom/2016/v9i4/90772
The Indian sports goods industry is well-known in the entire world, with a size of approximately US$ 127.76 million in 2012-13, and the sports goods are mostly exported to U.K., U.S., and Australia. The Sports Goods Export Promotion Council (SGEPC), …
Keywords:
Sports Goods, Exports, FIFA, Child Labour, Solution