01
Original Article
Open Access
Corporate Ethical and Legal Responsibility:Effects of CSR on Consumer Trust and Brand Loyalty
R. Manimalar, S. Sudha
· pp. 7–19
DOI: 10.17010/pijom/2016/v9i6/94957
Although, community issues are important, the researchers have identified general CSR such as charity, cultural, and social contributions, protecting the natural environment. Consumers demand other types of activities to label a socially responsible company. This paper proposed and tested a …
Keywords:
Corporate Social Responsibility, Consumer Trust, Brand Loyalty, Ethical Responsibility, Legal Responsibility
02
Original Article
Open Access
Kudumbashree:Promoting the Self-Help Group Model of Empowerment Through Women Entrepreneurship in Kerala-A Study
Ashutosh Kumar, Jasheena C. J.
· pp. 20–34
DOI: 10.17010/pijom/2016/v9i6/94959
Women are the basic unit of the society. They become even more important as a long-term solution to a sustainable livelihood. Women entrepreneurship through empowerment aims to create human resources within the productive sector and to sustain for the further …
Keywords:
Kudumbashree, Women Empowerment, Women Entrepreneurship, SHGs
03
Original Article
Open Access
Role of Optimism on Employee Performance and Job Satisfaction
Uma Sankar Mishra, Subhendu Patnaik, Bibhuti Bhusan Mishra
· pp. 35–46
DOI: 10.17010/pijom/2016/v9i6/94960
The aim of this study was to examine the role of optimism in employee performance and job satisfaction. Optimism is a positive psychological construct popularized by Martin Seligman. An optimist person has positive expectations and follows a positive attribution style. …
Keywords:
Optimism, Performance, Job Satisfaction, Structural Equation Modeling
04
Original Article
Open Access
An Analysis of India's Need of Capacity Building for e-Governance
Neena Jindal, Anil Sehrawat, Y. Medury
· pp. 47–59
DOI: 10.17010/pijom/2016/v9i6/95022
Capacity building of municipal functionaries is recognized as an approach to make strong municipal work practices and to improve the achievements of municipalities in India. The main purpose of this paper was to describe the social, economic, and educational status …
Keywords:
e-Governance, Local Governance, Participation, Capacity-Building, India