Purpose : The study investigated the relationship between a firm’s cash holdings and its ESG performance, recognizing environmental, social, and governance (ESG) as a driver of long-term value creation.Methodology : The study examined a sample of 98 Indian firms listed …

Purpose : The study examined the impact of work-holiday schedules on organizational stress levels among Indian employees. We discovered the significance of sustainability reports in the minds of shareholders as a result of the increased importance of responding to global …

Purpose : The paper examined the relationship between internal bank efficiency and financial sustainability within the specific context of Indian commercial banks. The study aimed to provide empirical evidence on the determinants and consequences of internal bank efficiency and its …

Purpose : This study aimed to enhance e-commerce customer segmentation and loyalty prediction by integrating machine learning (ML) with traditional statistical methods.Design/Methodology/Approach : The research adopted a hybrid approach, utilizing k-means clustering for customer segmentation based on recency, frequency, and …