Numerous economic theories, knowledge, social, and communication theories have extensively explored the phenomenon of ‘physical co-location’ in various contexts. However, limited scholarly attention has been given to co-location in emerging contexts such as co-working spaces, predominantly used by start-ups. One …

Assigning ranks and grades (or stars) has been a common practice for ages to describe the characteristics of a product with the intention that it will significantly influence customers’ buying behavior. What started as a marketing tool to compare and …

This study attempted to empirically validate a comprehensive model that combines individual traits, market competition, and organizational climate affecting the financial misselling by life insurance sales agents from an Indian perspective. The study adopted a cross-sectional design to collect survey …