Corporate Social Responsibility Practices and Their Impact on the Community : A Case Study of Ambuja Cement Ltd.

Authors

  •   Santosh Kumari Assistant Professor, Himachal Pradesh University, Shimla, H. P. *Research Scholar, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh
  •   Anil Sehrawat Associate Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh
  •   Tanu Sharma Assistant Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh

DOI:

https://doi.org/10.17010/pijom/2017/v10i1/109103

Keywords:

Corporate Social Responsibility

, Corporate Social Responsibility Initiatives, Ambuja Cement Limited, Ambuja Cement Foundation, Community Development, Community Perceptions and Expectations

A1

, I3, M14

Paper Submission Date

, July 1, 2016, Paper sent back for Revision, October 28, Paper Acceptance Date, December 14, 2016.

Abstract

This paper analyzed the different kind of CSR practices adopted by Ambuja Cement Ltd. in relation to local community and measured the impact of CSR practices on the local community. To fulfill this objective, the perceptions and expectations of the community were taken on company's corporate social responsibility practices by conducting focus group discussions and through a structured questionnaire. The sample included the most educated member of each family in the community. The mining area of Ambuja Cement plant was also considered while collecting responses on perceptions and expectations of CSR. The impact of CSR activities was assessed qualitatively and quantitatively.

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Published

2017-01-01

How to Cite

Kumari, S., Sehrawat, A., & Sharma, T. (2017). Corporate Social Responsibility Practices and Their Impact on the Community : A Case Study of Ambuja Cement Ltd. Prabandhan: Indian Journal of Management, 10(1), 54–66. https://doi.org/10.17010/pijom/2017/v10i1/109103

Issue

Volume 10, Issue 1, January 2017

Section

Corporate Social Responsibility
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