Managing Change: A Case of National Bank

Authors

  •   Girish Mainrai Chief Manager, Bank of India, Area Manager Office, Nikhil Kunj, In front of Forest Nursery Near Menaxi Square, Hoshangabad - 461 001, Madhya Pradesh

DOI:

https://doi.org/10.17010/pijom/2019/v12i9/147129

Keywords:

Customer Service

, Marketing, Complaint Redressal, Relationship Banking.

JEL Classification

, G2, G20, M31.

Paper Submission Date

, October 20, 2018, Paper Sent Back for Revisio, August 20, 2019, Paper Acceptance Date, August 25, 2019.

Abstract

National Bank, a public sector bank which is in its 65th year of existence, got its first MD & CEO from the private sector in the form of Mr. Bandyopadhyay as a part of policy changes introduced by the regulator. The new MD undertook a slew of measures under Project 'Transformation,' which included improving customer service, introduction of marketing, and revamping human resource policies. These measures intended for improving the position of the bank led to widespread dissatisfaction among the staff. The top management is now contemplating ways to reduce this dissatisfaction and make the project successful.

Downloads

Download data is not yet available.

Downloads

Published

2019-09-30

How to Cite

Mainrai, G. (2019). Managing Change: A Case of National Bank. Prabandhan: Indian Journal of Management, 12(9), 45–51. https://doi.org/10.17010/pijom/2019/v12i9/147129

Issue

Volume 12, Issue 9, September 2019

Section

Change Management
Crossref
Scopus
Google Scholar
Europe PMC

References

Luthans, F., Luthans, B. C., & Luthans, K. W. (2015). Organizational behaviour: An evidence based approach (13th ed.). USA : IAP Information Age Publishing.

Vohra, N., Robbins, S. P., & Judge, T. A. (2014). Organizational behaviour (15th ed.). USA : Pearson Education.