An Empirical Evaluation on Value Chain Operations Performed in Marketing of Marine Fisheries in Andhra Pradesh
DOI:
https://doi.org/10.17010/pijom/2019/v12i10/147816Keywords:
Value
, Value Chain, Porter Model, Fisheries, Fish Value Chain.JEL Classification Codes
, M210, M310, Q130.Paper Submission Date
, November 10, 2018, Paper Sent Back for Revision, July 6, 2019, Paper Acceptance Date, July 30, 2019.Abstract
The study has been designed to capture the core of the flow and processes of the value chain in the marine fisheries sector of Andhra Pradesh. The framework of the study will aid in understanding the different levels of the value chain-its function and significance, the cost of operations, etc. This is a comprehensive study on various value chain actors and their role in value chain management of fisheries in relation to various markets. The main aim of the study was to identify various value chain operations performed by fishermen, exporters, and retailers and to know the various operational costs involved at each stage of fish catch, its processing, and selling. The study illustrated four types of value chains in marine fisheries of Andhra Pradesh, that is, exporter value chain, fresh fish value chain, dry fish value chain, and retailer value chain.Downloads
Downloads
Published
How to Cite
Issue
Section
References
Adeli, S. M., Calderwood, S. E., Heintzeler, C. O., Huerta, J., & Legler, C. (2012). Mobile value chain and services.
MOBILITY: The Second International Conference on Mobile Services, Resources and Users. Retrieved from https://www.thinkmind.org/index.php?view=instance&instance=MOBILITY+2012
Aimin, W., & Shunxi, L. (2011). A model of value chain management based on customer relationship management. Journal on Innovation and Sustainability, 2(3), 17-21.
Almarabeh, T., Abuali, A., Alsharrab, S., & Lasassmeh, A. A. (2009). Value chain model in knowledge management. International Journal of Recent Trends in Engineering, 2(2), 196-198.
Antoniou, P. H., Levitt, C. E., & Schreihans, C. (2011). Managing value chain strategy. Journal of Management and Marketing Research, 9, 1-11.
Bashir, M., & Verma, R. (2017). Value creation through business model innovation: A case study of connect broadband. Prabhandhan: Indian Journal of Management, 10(3), 53-60. https://dx.doi.org/10.17010/pijom/2017/v10i3/111426
Bose, A. J. C., & Sinha, S. (2012). Production chains: A difficult research agenda. Prabhandhan: Indian Journal of Management, 5 (11), 5-13.
Brown, L. (1997). Competitive marketing strategy. Melbourne: Nelson Press.
Castillo, L. L., & Salem, D. S. (2012). Value chain and technical efficiency: An empirical analysis in the Eastern European industrial firms. International Journal of Value Chain Management, 6 (3), 187-215.
Dubey, R., & Singh, T. (2010). Cement industry value delivery network-A blueprint for networking the flow of material, information and cash. Prabandhan: Indian Journal of Management, 3 (3), 22-31. https://dx.doi.org/10.17010/pijom/2010/v3i3/61117
Gabriel, E. O. (2005). An assessment of value co-creation and delivery systems in the higher education sector of Tanzania : A case of CBE, DSA/TIA & IFM. African Journal of Finance and Management, 13 (2), 60-79.
Gabriel, E. (2006). Value chain for services-A new dimension of Porter’s value chain. The IMS International Journal, 34, 1-30.
Hutaibat, K. A. (2011). Value chain for strategic management accounting in higher education. International Journal of Business and Management, 6 (11), 206-218.
Ilyas, R.M., Banwet, D. K., & Shankar, R. (2005). Interventional roadmap for digital enablement leading to effective value-chain management in the manufacturing sector. Global Business Review, 6 (2), 207-229.
Ilyas, R.M., Banwet, D. K., & Shankar, R. (2007). Value chain relationship-A strategy matrix. Supply Chain Forum: An International Journal, 8(1), 56-72.
Ilyas, R.M., Shankar, R., & Banwet, D.K. (2007). A study of the relative efficiency of value chain relationships in the Indian steel industry using DEA. International Journal of Value Chain Management, 1 (3), 239-265.
Ilyas, R.M., Shankar, R., & Banwet, D.K. (2008). Creating flex-lean-agile value chain by outsourcing-An ISM based interventional roadmap. Business Process Management Journal, 14 (3), 338-389.
Kahkonen, A.-K., & Lintukangas, K. (2012). Supply management as a value creating element in a firm. International Journal of Value Chain Management, 6 (4), 358-374.
Kaplinsky, R., & Morris, M. (2010). A handbook for value chain research. Retrieved from http://www.fao.org/fileadmin/user_upload/fisheries/docs/Value_Chain_Handbool.pdf
Kar, S. K., Padhi, S. K., & Samantarai, M. (2016). Disruptive innovation and economic value creation : A service sector perspective. Prabandhan: Indian Journal of Management, 9(8), 11-25. https://dx.doi.org/10.17010/pijom/2016/v9i8/99773
Karvonen, V., Karvonen, M., & Kraslawski, A. (2012). A tuned value chain model for university based public research organization. Case Lut Cst. Journal of Technology Management & Innovation, 7 (4), 164-175.
Kuo, C.-L., Lin, F.-R., & Wu, M.-Y. (2011). A proposed framework for service trade mode selection: The value chain and value co-creation perspectives. In, P. Pachura (ed.), The economic geography of globalization. InTech Press. https://dx.doi.org/10.5772/18367
Landry, R., Amara, N., Pablos-Mendes, A., Shademani, R., & Gold, I. (2006). The knowledge-value chain : A conceptual framework for knowledge translation in health. Bulletin of the World Health Organization, 84 (8), 597-602.
Lee, C. C., & Yang, J. (2000). Knowledge value chain. Journal of Management Development, 19 (9), 783-794.
Lynch, R. (2003). Corporate strategy (3rd ed.). England : Pearson Education.
Makkar, U., Gabriel, E., & Tripathi, S.K. (2008). Value chain for higher education sector case studies of India and Tanzania. Journal of Services Research, 20 (1), 183-200.
Ministry of Agriculture & CMFRI. (2012). Marine fisheries census 2010 Part II. Ministry of Agriculture & CMFRI : Andhra Pradesh & Kochi.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York : The Free Press.
Porter, M. E. (1990). The competitive advantage of nations. New York: The Free Press.
Rapceviciene, D. (2014). Modelling a value chain in public sector. Social Transformations in Contemporary Society, 2, 42-49.
Ruskov, P., & Ruskov, A. (2007). Academic education chain operation model. Proceedings of the TEN Competence Open Workshop, 122-129. Retrieved from https://core.ac.uk/download/pdf/55533991.pdf
Singh, J., Srivastava, A., & Awasthi, M. K. (2018). Study of value chain of Indian textile handicrafts : A case of Lucknow Chikankari. Prabandhan: Indian Journal of Management, 11(5), 28-41. https://dx.doi.org/10.17010/pijom/2018/v11i5/123810
Soosay, C., Fearne, A., & Dent, B. (2012). Sustainable value chain analysis – A case study of Oxford landing from "vine to dine." Supply Chain Management: An International Journal, 17 (1), 68-77.
Sultan, A., & Saurabh (2013). Achieving sustainable development through value chains. International Journal of Managing Value and Supply Chains (IJMVSC), 4 (2), 39-46.
Van der Merwe, A., & Cronje, J. (2004). The educational value chain as a modelling tool in reengineering efforts. Proceedings of the 2004 International Symposium on Information and Communication Technologies, ACM International Conference Proceedings Series, 90 (1), 122-127.
Vorster, A. (2001). Planning for value in the mining value chain. The Journal of the South African Institute of Mining and Metallurgy, 6 (2), 61-68.
Walters, D., & Lancaster, G. (2000). Implementing value strategy through the value chain. Management Decision, 38(3), 160-178.
