Parents' Perception About Factors of Quality Education in Private Schools in Kakinada City, Andhra Pradesh

Authors

  •   Kuberudu Burlakanti Professor and Head, Department of Management Studies Andhra University Campus, Kakinada, East Godavari District, Andhra Pradesh
  •   Jatla Nagendra Kumar Principal, Aditya PG College, Kakinada, East Godavari District, Andhra Pradesh
  •   Romala Vijaya Srinivas Assistant Professor, Department of Management Studies Aditya PG College, Kakinada, East Godavari District, Andhra Pradesh

DOI:

https://doi.org/10.17010/pijom/2014/v7i4/59304

Keywords:

Parents' Perception

, Private Schools, Quality Factors in Education, Techniques of Quality Education

J24

, H52, K12

Paper Submission Date

, October 27, 2013, Paper sent back for Revision, January 2, 2014, Paper Acceptance Date, February 28, 2014.

Abstract

Education is the only way of enlightening the human life and man can only aspire for attaining perfection after attaining education. In the case of India, education has been in the boom stage in terms of promoting education in the most sophisticated and divergent ways. In the present scenario, competition is the only driving factor for students as well as parents, and they only think about the best place from where they can acquire the assured competency to win the race. Imparting education is merely the most prime concept for every educational institution in order to entice the parents. Indeed, private schools are persistently adapting new techniques of qualitative education in terms of well trained and highly qualified faculty, e-learning, empirical thinking techniques, good infrastructure, and so forth. Hence, the present study sheds light on the perception of parents whose children were enrolled in 20 best private schools in Kakinada city, Andhra Pradesh. We randomly chose 200 parents who were personally interviewed to ascertain their perceptions with regards to what are the important factors considered by them while choosing a school for their wards. In the present study, we used the statistical tools like factor analysis, Karl Pearson's correlation coefficient, and regression analysis to ascertain the most influential factors of quality education.

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How to Cite

Burlakanti, K., Nagendra Kumar, J., & Srinivas, R. V. (2015). Parents’ Perception About Factors of Quality Education in Private Schools in Kakinada City, Andhra Pradesh. Prabandhan: Indian Journal of Management, 7(4), 5–16. https://doi.org/10.17010/pijom/2014/v7i4/59304

Issue

Section

Education Management

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