Applying to B-Schools: Information Sources and Choice Factors
DOI:
https://doi.org/10.17010/pijom/2014/v7i6/59330Keywords:
B-Schools
, Choice Factors, Information Sources, Management EducationM1
, M19, M39Paper Submission Date
, July 1, 2013, Paper sent back for Revision, December 12, Paper Acceptance Date, January 20, 2014.Abstract
A business school is a university-level institution that confers degrees in business administration. At present, every business school is facing tough times because of cut throat competition in academics. Also, the expectations of students are quite high. While choosing a B-school, the students and parents consider a number of factors. So purpose of this study is to determine the factors which affect the choice of students while applying for admission to B-schools. Also, this study aimed at finding out the major information sources used by students to collect the information related to B-schools. A structured questionnaire was designed to collect the data. A sample of 250 students (including males and females) were drawn from Punjab. Judgmental sampling technique was used to select the sample. To extract the factors, factor analysis technique had been used. Seven factors were extracted based on principal component analysis. It was also found that the main information sources which affected the students' decision of choosing a B-School were : Website of the university, newspapers, the Internet, TV advertisements, billboards/hoardings, word of mouth, and reference groups.Downloads
Downloads
How to Cite
Issue
Section
References
Alcock, J., Cockcroft, S., & Finn, F. (2008). Quantifying the advantage of secondary mathematics study for accounting and finance undergraduates. Accounting and Finance, 48 (5), 697-718.
Auyeung, P., & Sands, J. (1997). Factors influencing accounting students' career choice: A cross-cultural validation study. Accounting Education, 6 (1), 13-23. DOI:10.1080/096392897331596.
Bandura, A., Barbaranelli, C., Caprara, G.V., & Pastorelli, C. (2001). Self-efficacy beliefs as shapers of children's aspirations and career trajectories. Child Development, 72 (1), 187-206.
Beggs, J.M., Bantham, J.H., & Taylor, S. (2008). Distinguishing the factors influencing college students' choice of major. College Student Journal, 42 (2), 381-394.
Bhola, S. S., & Nalawade, K.K. (2013). Factors influencing students' preference of management institutes: A Kano model analysis. Indian Journal of Marketing, 43(7), 44-52.
Cebula, R.J., & Lopes, J. (1982). Determinants of student choice of undergraduate major field. American Educational Research Journal, 19 (2), 303-312.
Contan, E., & Jong, F. (2002). The demand for higher education in the Netherlands 1950-99 CBP discussion paper. Retrieved from htpp://www.cbp. nt/eng/pub/dicussie/12/disc12.Pdf
Daniel, P., & Stoner, A., (2011). The college motives Scale: Classifying motives for entering college. Education, 131(4), 775-782.
DeMarie, D., & Young, P.A. (2003). College students' interest in their major. College Student Journal, 37(3), 462-470.
Farewell, S., Kumar, G., & Cynthia, M. (2010). Factors influencing the university selection of international students. Academy of Educational Leadership Journal, 14 (3), 59-75.
Ferry, N.M. (2006) Factors influencing career choices of adolescents and young adults in rural Pennsylvania. Journal of Extension, 44 (3), 1-6.
Friedlan, J. M. (1995). The effects of different teaching approaches on student perceptions of the skills needed for success in accounting courses and by practicing accountants. Issues in Accounting Education, 10(1), 47-63.
Geiger, M. A., & Ogilby, S. M. (2000). The first course in accounting: Students' perceptions and their effect on the decision to major in accounting. Journal of Accounting Education, 18 (2), 63-78.
Green, R. J., & Hill, J. H. (2003). Sex and higher education: Do men and women attend college for different reasons? College Student Journal, 37 (4), 557-564.
Gul, F.A., & Fong, S.C. (1993). Predicting success for introductory accounting students: Some further Hong Kong experience. Accounting Education: An International Journal, 2(1), 33-42.
Harton, H.C., & Lyons, P.C. (2003). Gender, empathy, and the choice of the psychology major. Teaching of Psychology, 30 (2), 19-24.
Heiat, A., & Brown, D. (2007). An empirical analysis of underlying factors affecting the choice of accounting major. Journal of College Teaching & Learning, 4 (8), 83-98.
Hoyt, J.E., & Brown, A. (2003) Identifying college choice factors to successfully market your institution. College and University, 78(4), 3-10.
Hunjra, A., I., Rehman, K. U., Ahmad, A., Safwan, N., Rehman, I.- U. (2010). Factors explaining the choice of finance major: Students' perception towards finance profession. Interdisciplinary Journal of Contemporary Research in Business, 2 (5), 439-455.
Jackson G. A., & Weathersby, G. B. (1975). Individual demand for higher education: A review and analysis of recent empirical studies. The Journal of Higher Education, 46 (6), 623-652.
Jiana, B., Eika, S., Huangc, P., &Huangd,Y. (2010) Cultural factors influencing Eastern and Western engineering students' choice of university. European Journal of Engineering Education, 35 (2), 147-160.
Jean, M., Hughes, A., Davies, P., & Kim, S. (2010). Fair access, achievement and geography: Explaining the association between social class and students' choice of university. Studies in Higher Education, 35(3), 335-350.
Kallio, R.E. (1995). Factors influencing the college choice decisions of graduate students. Research in Higher Education, 36(1), 109-124.
Kotler, P., Keller, K.L., Koshy, A., & Jha, M. (2007). Marketing management: A South Asian perspective (12th edition, pp. 144-168). New Delhi: Pearson Publishers Ltd.
Kiolbassa, K., Antje, M., Hermann, K., Andreas, L., Joachim, S., Stefanie, J., & Katja, G. (2011). Becoming a general practitioner- which factors have most impact on career choice of medical students? BMC Family Practice, 1-7. Retrieved from http://www.biomedcentral.com/1471-2296/12/25
Leslie, L. L., & Brinkman, P. T. (1987). Student price response in higher education. Journal of Higher Education, 58(2), 197-202.
Mandilas, A., Kourtidis, D., & Petasakis, Y. (2010). To be an accountant or not to be? Factors affecting the choice of students' consideration. Journal of Modern Accounting and Auditing, 6 (11), 125-135.
Malgwi, C.A., Howe, M.A., & Burnaby, P.A. (2005). Influence on students' choice of college major. Journal of Education for Business, 80 (1), 275-282.
Nielsen, S. H. (2001). How sensitive is the demand for primary education to changes in economic factors. Journal of African Economies, 10 (2), 191-218.
Papanastasiou, C., & Papanastasiou, E. (1997). Factors that influence students to become teachers. Educational Research and Evaluation, l3 (4), 305-316.
Reddy, M. (2011). Determinants of student choice of business schools in India: A factor analytic investigation. International Journal of Management, 28 (3), 751-762.
Sax, L.J. (1994). Retaining tomorrow's scientists; exploring the factors that keep male and female college students interested in science careers. Journal of Women and Minorities in Science and Engineering, 1(1), 45-61.
Sedat, Y., & Asli, Y. (2010). Students' choice of college major and their perceived fairness of the procedure: Evidence from Turkey. Educational Research and Evaluation, 16 (4), 371-382.
Simões, C., & Maria, S. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371-389.
Stafford, K. L., Lundstedt, S. B., & Lynn, A. D. (1984). Social and economic factors affecting participation in higher education. The Journal of Higher Education, 55 (5), 590-608.
Sulieman, I. & Ayat, M. (2010). The effect of marketing communication tools on non-Jordanian students' choice of Jordanian public universities: A field study. International Management Review, 6 (2), 90-99.
Vrontis, D., Thrassou, A., & Melanthiou, M. (2007). A contemporary higher education student choice model for developed countries. Journal of Business Research , 60 (9), 879-899.
Webb, M. (1993). Variables influencing graduate business students' college selections. College and University, 68(1), 38-46.
World News (n.d.). Business school. Retrieved from http://my.wn.com/search/development_business?p=800&t=details
