Volume 17, Issue 12, December 2024

Articles

• Green Marketing Strategies : Enhancing Brand Image and Consumer Trust in Sustainable Development

  Arya Kumar, Swapna Swarupa Mallick, Sweta Leena Hota, Asokan Vasudevan, Sidar Atalay Şimşek

  8-27

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i12/174054

• Exploring Indian Students’ Perception, Behavioral Intentions, and Motivation for Learning with ChatGPT

  Sukhmeet Kaur, Babita Yadav, Divya Goel, Saloni Devi, Sharmila Devi Ramachandaran, Anuj Kumar

  28-45

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i12/174055

• Path to Green Prosperity : Evaluating the Interconnected Factors of Industry, Finance, and Energy in Developing Economies

  Arya Kumar, Mousumi Dash, Anuj Kumar, Sweta Leena Hota, Debashisa Mohanty, Asokan Vasudevan

  46-63

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i12/174056

• Championing Inclusion : Understanding LGBT Diversity and Social Support in the Workplace

  Sowmya Amancherla, Sathiyaseelan Balasundaram, Santosh Basavaraj

  64-82

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/pijom/2024/v17i12/174057